Role:
Art Direction
Design

Overview:
During the 2024 Fulton Market Design Days, Humanscale unveiled a new showroom and introduced an innovative campaign design system built around the theme of “Connected.” This event was a significant milestone in Humanscale’s ongoing commitment to design excellence and ergonomic innovation.

The event and visual identity was a resounding success for Humanscale. The new showroom, recognized with the Living Building Challenge Petal Certification, provided a stunning backdrop for showcasing the company’s latest innovations and the “Connected” theme. The event attracted a diverse audience of design professionals, industry leaders, and media, generating significant buzz and reinforcing Humanscale’s position as a leader in ergonomic design.